Dent - visual identity

Visual Identity for Dent Jarková
The logo and visual identity for Dent Jarková were designed to reflect professionalism, cleanliness, and a friendly approach to dental care. The design combines modern typography with a calm, trustworthy color palette of blues and teals—tones commonly associated with hygiene, precision, and comfort.

The wordmark emphasizes the word “DENT” in a light blue, geometric sans-serif font to represent the medical and technical aspect of dentistry, while “Jarková” is set in a softer, rounded serif typeface, adding a human and approachable character. The interplay between these two styles creates a balance between clinical expertise and personal care.

The layout is flexible, with both horizontal and vertical orientations that maintain readability and consistency across different materials such as business cards, signage, and digital media.

Overall, the identity system conveys trust, clarity, and elegance—key values for a contemporary dental practice.